Branding Your Startup: Strategies For Founders




Branding Your Startup: Strategies for Founders

7 November 2018

New York

Added 01-Jan-1970

Great branding from the start can make marketing a breeze, but there are tons of aspects that are crucial in creating a successful brand.

Branding is how startups convey what makes their product a must-have, whether through design, messaging, the product itself or their marketing channels. For some founders, the intangibility of branding is a hotbed of frustration and, for others, opportunity.

We're excited to speak with the entrepreneurs who have launched some of the most exciting brands in NYC.

  • Developing an effective brand strategy
  • Creating and maintaining brand consistency
  • Branding as a marketing tactic
  • Creating new content
  • Transforming a brand over time
  • And much more!


About the panelists

  • Noa Santos is the Founder & CEO of Homepolish. After graduating from Stanford University with a degree in architecture and business, Noa started his career working at one of New York’s top interior design firms. Santos quickly became frustrated with the opaque and inaccessible nature of the industry and wanted to give the field a redesign. In 2012, the Hawaii native launched Homepolish, a high-end design platform as a solution to make interior design more accessible to a wider audience and help accelerate designer's careers. Today, the company represents the country’s top emerging residential and commercial interior design talent – creating one-of-a-kind spaces for over 10,000 home and offices nationwide. Santos was named one of Forbes “30 Under 30” Art & Style recipients in 2016 and has personally designed for Leandra Medine, Emily Weiss, Patrick Janelle and the Sweetgreen founders to name a few.

  • Sarah Butler is the Director of Creative & Brand at Jetblack, the first company in Store No. 8, Walmart's tech incubation arm. Jetblack is a members-only, text-based personal shopping and concierge service that combines the convenience of e-commerce with the customized attention of a personal assistant. She has also spent many years helping entrepreneurs with their branding, strategy, and creative initiatives within the fashion, hospitality, retail, and software tech spaces, creating custom design services through Sarah Butler Studios. Prior to Jetblack, Sarah spent 3 years building out the visual brand of Greenhouse Software.

  • Dan Manian is the Co-Founder and CEO of Donut, a Slack bot that helps spread trust and collaboration across organizations by pairing up team members who don't know each other well. Donut is part of the Slack Fund, and counts IBM, Blue Apron, and Managed by Q among its customers. Dan is Adjunct Faculty at the National Science Foundation, and teaches a 2-week course for startup founders at Brown University.

  • Michael Wasilewski is a Founding Partner + Creative Director Frank Collective, Inc. As a founding partner of Frank Collective, Michael leads a team of dedicated creatives on brand creation and development for brands such as Blue Apron, Coach, Mini, Jameson, C.Wonder, Poppin, and Google. Prior, Michael has worked with global brands such as Tommy Hilfiger, Grey Goose, TED, AMC, OWN, Viacom, and NASA. Michael’s work has been published in the NY Times, Creativity magazine, SHOTS, AdWeek and CMYK magazine as well as featured in the Cooper Hewitt Design Museum. He has been recognized with an Emmy nomination, and even seen his design work launched into space (


6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking