Digital Products & Machine Learning




Digital Products & Machine Learning

6 November 2018


Added 01-Jan-1970

Product Talks Brought To You By Innovify

Product Talks group, was created to be a network of Product Managers where people can share ideas, and foster their own professional development. Our community is growing fast and we have an expert speaker line-up covering digital products across sectors.


6.00pm - Open and Networking (there will be pizza!)

6.30pm - Speaker with Q&A

7.30pm - Close and Networking

8.00pm - To the pub

Our Speaker - Ammar Jawad, Machine Learning & AI Manager for at Expedia Group

Ammar decided to transition away from marketing to data science five years ago. Early on in his career he grew frustrated with the art of marketing, despite having worked at some of the largest tech companies in Denmark. Today, after more than 50 online courses completed spanning data analysis, Machine Learning, statistics, and coding, he is entirely self-taught. Ammar works as a Product Manager where he intersects data science to build products powered by Machine Learning.

About @Expedia Group is a leading provider of hotel accommodation worldwide, offering booking services through its own network of localised websites and telephone call centres. gives travelers one of the widest selections of accommodation on the net, including both independent and major chain hotels as well as self-catering in over hundreds of thousands of properties worldwide. The company offers a one-stop shopping source for hotel pricing, amenities, and availability and also specialises in providing travellers with accommodation during sold-out LP is an affiliate of Expedia, Inc.

The Talk

The talk is for product managers, marketers and business executives who struggle with demystifying how Machine Learning works and how to apply it in their domain. Ammar is in a unique position to peel away the layers. He has a foot in both camps: one in business and the other in Data Science with hands-on machine learning experience.

Key takeaways:

  • Brand new framework to help you evaluate whether a product feature should be powered by machine learning;
  • A better understanding of how machine learning can deliver truly personalised product experiences;
  • Understanding the link between machine learning and experimentation;