How Messaging Is Scaling Across The Entire Customer Journey




How Messaging is Scaling Across the Entire Customer Journey

15 April 2019

New York

Added 01-Jan-1970

As Natural Language Understanding frameworks improve, bots are getting better at detecting and responding to user intent, expanding the use cases in which conversational automation can be applied. We are now at a point where AI-driven bots can handle scenarios across the entire customer journey, from awareness to commerce to care.

These new conversational experiences are wrapped in ML-powered, targeted display campaigns, focused on driving people into Bot channels to support everything from marketing/sales/support.

Shane Mac from Conversocial and Ryan Maynard from Chatdynamo will explore how advancements in NLU and ML are making apps and websites irrelevant, and driving brands to invest in messaging.