We’ve come a long way since Amazon Web Service’s first cloud computing wave in 2006 and AWS turnover is now at $14 billion with Google, Microsoft and IBM all snapping at their heels.
Open Source has become the technology that businesses of all sizes have begun to build their strategies around.
The days when apps were just built for smartphones is over now and we have a plethora of connected TVs, IoT devices in our homes, location based services, augmented reality, small business, utility, AI embedded and payment apps.
2017 seems to have been the year of DevOps so far but one wonders how many companies have been influenced by the hype without really realising where they should be heading and how.
Digital Marketing changes again? Marketing is an industry that never stands still and what is important one year has totally changed by the next. This year is all about Content and Big Data but as new GDPR laws come in next year will our world need to reinvent itself again? Certainly email marketing tactics will change at that point and sensible marketers will change well before the crunch date in May. Will these new rulings make us even more reliant on good content and customer experience? – almost certainly. It will also significantly change what we can do with our Big Data with predictions of 75% becoming obsolete. The GDPR changes should hopefully remove some of the more dubious elements from our industry and allow customers to receive the marketing that they truly want. It may even create a world where email becomes much less important and digital Content and brand influence is all – hold on – aren’t we there already? Let’s look at the positives and there are many. We live in a world of information overload and it’s not always a great place for our customers, and as customers ourselves we all know how this feels. We’re bombarded with huge swathes of information everywhere we go now and there seems to be no respite especially if you’re one of the many hyper switched onto their mobile. It’s not making anyone happy and stress levels have gone through the roof. As Marketers, we need to admit some responsibility for this and to start helping our customers, not making their lives worse. The new laws are about greater transparency, enhanced rights for citizens and increased accountability. Surely it would be good to remove adverts that are never opened or noticed, reduce the deluge of irrelevant marketing and to actually give our customers what they want. It’s our chance to improve the industry, our brand’s reputation and to send the ads that our customers are really interested in - the ones they will actually respond to. Our careers will be more worthwhile and we may actually save time and some of our precious marketing budget in the long run by focusing on what truly brings results. The price of leads may rise to reach this new nirvana but the quality will hopefully be worth paying the price for in the long run So does life go on despite GDPR? You bet it does! The creative marketing world as ever will change and is already changing. Content Marketing has evolved substantially over the last few years although many are still finding their feet. We’ve all learnt that we have to use content but it has to be entertaining and informative The race for innovation to find new ways to engage audiences is driving technology forward. Facebook and YouTube have introduced 360 degree video, although let’s not talk about the annoying autoplay videos that almost made us shut down our Facebook accounts recently. Companies are trying to be creative with augmented reality following Pokemon Go but there is still some way to go to see truly large movement in this area. Immersive live video could be interesting but the key to innovation may rely on constantly adapting, changing and inventing rather than just following the crowd and every new shiny toy. Audiences become tired quickly of new fads and gimics – who is still playing Pokemon Go now? Does anyone get tired of being consistently looked after really well however and feeling that they are genuinely cared about? We should be focusing on how we can combine that with innovation Does Big Data become smaller data? Big Data has become a huge topic in recent years but many companies still battle with understanding how they can use it best. The Political marketers seem to have certainly understood it, manipulated it and run with it and unfortunately made the world a scarier place with their Big Data marketing. We should be putting it to use for the benefit of society and our customers. Personalisation should be able to improve customer experience and one to one marketing is becoming more prevalent as brands get to grips with it. Native advertising has meanwhile diminished and needs revisiting for the future. Maybe the answer for marketers isn’t huge swathes of big data but more detailed relevant small data where forecasting can be used with more validity and we can all focus on doing what is right for the right customers at the right time And yes this stuff is still news Every year we all talk about Mobile and nothing has changed in that respect. We all know we need to be Mobile First and we’re more glued to our mobiles than ever – this isn’t going to diminish for the time being. The same with Video – it gathers pace and then moves onto yet another level. Look at Facebook – it’s all about video now – which seems a quick change from a few years ago – and it is predicted to become even more video focused. We’re still excited about AR, VR and the Internet of Things but we’re barely off the starting blocks and we’re going to have to wait a while yet especially if we don’t want our washing machine to be over taken by terrorists or criminals. We’ve embraced wearables and they seem to be getting cheaper and better rapidly although the information overload when your wrist, phone and laptop all buzz in sync late at night can lead to yet further intrusion to our already busy lives. We were excited about Chatbots but they are beginning to be annoying already. The customer experience yet again looms as the key piece that holds everything together. It is not enough to just be there to talk to. The service must be outstanding too. Lets start understanding people better. Let’s not just look at the psychology of marketing but how we can use the understanding of psychology to make lives better in a more meaningful and sustainable way. That should be the real future of marketing.
Scala, Clojure, Haskell, OCaml, F# & Erlang Recruitment
Kafka: Crossing The Streams + Data Ops
Python Backend Developer - Energy Company
My client is a rapidly evolving company working in the energy sector, aiming to change the next generation of energy systems through intelligent transactive markets, data-intensive analytics services, and ubiquitous sensors to overcome the inherent limitations of renewable energy...
MidLevel DevOps £70,000 £85,000 AWS/Terraform/Kubernetes/Kafka
Mid Level AWS DevOps Engineer - £70,000 - £85,000 - AWS/Terraform/Kubernetes/Kafka I'm looking for a Mid Level AWS DevOps engineer to join a vibrant ever growing engineering team working in Fintech that pride themselves on servant leadership and no blame culture. Our client is a...
Senior Node Engineer
London Borough of Hammersmith and Fulham, London, UK
Senior Node Engineer Salary £70,000 to £80,000 Job Type Full Time Permanent Full Job Description My client is hiring a Senior Node Engineer in London Hybrid (Once a month) to build their navigational software. This amazing role will see you build efficient integrations and software to...
17 January 2019
Do Cross the Streams: Rethinking Stream Processing with KStreams and KSQL! - by Viktor Gamov
All things change constantly! And dealing with constantly changing data at low latency is pretty hard. It doesn’t need to be that way. Apache Kafka, the de facto standard open source distributed stream processing system. Many of us know Kafka’s architectural and pub/sub API particulars. But that doesn’t mean we’re equipped to build the kind of real-time streaming data systems that the next generation of business requirements are going to demand. We need to get on board with streams!
Viktor Gamov will introduce Kafka Streams and KSQL!
KSQL is an important recent addition to the Confluent Open Source platform that lets us build sophisticated stream processing systems with little to no code at all! They will talk about how to deploy stream processing applications and look at the actual working code that will bring your thinking about streaming data systems from the ancient history of batch processing into the current era of streaming data.
P.S. No prior knowledge of Kafka Streams, KSQL or Ghostbusters needed.
Viktor Gamov is a Developer Advocate at Confluent, the company that makes a streaming platform based on Apache Kafka.
-- Second talk --
Data Ops with Kafka, Kubernetes and Lenses - by Antonios Chalkiopoulos
Antonios is the Co - Founder of Lenses ® - an open source contributor and book author and will present Data Ops best practices on building and operating high throughput and scalable data pipelines on Kafka using re-usable and single responsibility components and demonstrate how data pipelines can be rapidly deployed into production.