We’ve come a long way since Amazon Web Service’s first cloud computing wave in 2006 and AWS turnover is now at $14 billion with Google, Microsoft and IBM all snapping at their heels.
Open Source has become the technology that businesses of all sizes have begun to build their strategies around.
The days when apps were just built for smartphones is over now and we have a plethora of connected TVs, IoT devices in our homes, location based services, augmented reality, small business, utility, AI embedded and payment apps.
2017 seems to have been the year of DevOps so far but one wonders how many companies have been influenced by the hype without really realising where they should be heading and how.
Digital Marketing changes again? Marketing is an industry that never stands still and what is important one year has totally changed by the next. This year is all about Content and Big Data but as new GDPR laws come in next year will our world need to reinvent itself again? Certainly email marketing tactics will change at that point and sensible marketers will change well before the crunch date in May. Will these new rulings make us even more reliant on good content and customer experience? – almost certainly. It will also significantly change what we can do with our Big Data with predictions of 75% becoming obsolete. The GDPR changes should hopefully remove some of the more dubious elements from our industry and allow customers to receive the marketing that they truly want. It may even create a world where email becomes much less important and digital Content and brand influence is all – hold on – aren’t we there already? Let’s look at the positives and there are many. We live in a world of information overload and it’s not always a great place for our customers, and as customers ourselves we all know how this feels. We’re bombarded with huge swathes of information everywhere we go now and there seems to be no respite especially if you’re one of the many hyper switched onto their mobile. It’s not making anyone happy and stress levels have gone through the roof. As Marketers, we need to admit some responsibility for this and to start helping our customers, not making their lives worse. The new laws are about greater transparency, enhanced rights for citizens and increased accountability. Surely it would be good to remove adverts that are never opened or noticed, reduce the deluge of irrelevant marketing and to actually give our customers what they want. It’s our chance to improve the industry, our brand’s reputation and to send the ads that our customers are really interested in - the ones they will actually respond to. Our careers will be more worthwhile and we may actually save time and some of our precious marketing budget in the long run by focusing on what truly brings results. The price of leads may rise to reach this new nirvana but the quality will hopefully be worth paying the price for in the long run So does life go on despite GDPR? You bet it does! The creative marketing world as ever will change and is already changing. Content Marketing has evolved substantially over the last few years although many are still finding their feet. We’ve all learnt that we have to use content but it has to be entertaining and informative The race for innovation to find new ways to engage audiences is driving technology forward. Facebook and YouTube have introduced 360 degree video, although let’s not talk about the annoying autoplay videos that almost made us shut down our Facebook accounts recently. Companies are trying to be creative with augmented reality following Pokemon Go but there is still some way to go to see truly large movement in this area. Immersive live video could be interesting but the key to innovation may rely on constantly adapting, changing and inventing rather than just following the crowd and every new shiny toy. Audiences become tired quickly of new fads and gimics – who is still playing Pokemon Go now? Does anyone get tired of being consistently looked after really well however and feeling that they are genuinely cared about? We should be focusing on how we can combine that with innovation Does Big Data become smaller data? Big Data has become a huge topic in recent years but many companies still battle with understanding how they can use it best. The Political marketers seem to have certainly understood it, manipulated it and run with it and unfortunately made the world a scarier place with their Big Data marketing. We should be putting it to use for the benefit of society and our customers. Personalisation should be able to improve customer experience and one to one marketing is becoming more prevalent as brands get to grips with it. Native advertising has meanwhile diminished and needs revisiting for the future. Maybe the answer for marketers isn’t huge swathes of big data but more detailed relevant small data where forecasting can be used with more validity and we can all focus on doing what is right for the right customers at the right time And yes this stuff is still news Every year we all talk about Mobile and nothing has changed in that respect. We all know we need to be Mobile First and we’re more glued to our mobiles than ever – this isn’t going to diminish for the time being. The same with Video – it gathers pace and then moves onto yet another level. Look at Facebook – it’s all about video now – which seems a quick change from a few years ago – and it is predicted to become even more video focused. We’re still excited about AR, VR and the Internet of Things but we’re barely off the starting blocks and we’re going to have to wait a while yet especially if we don’t want our washing machine to be over taken by terrorists or criminals. We’ve embraced wearables and they seem to be getting cheaper and better rapidly although the information overload when your wrist, phone and laptop all buzz in sync late at night can lead to yet further intrusion to our already busy lives. We were excited about Chatbots but they are beginning to be annoying already. The customer experience yet again looms as the key piece that holds everything together. It is not enough to just be there to talk to. The service must be outstanding too. Lets start understanding people better. Let’s not just look at the psychology of marketing but how we can use the understanding of psychology to make lives better in a more meaningful and sustainable way. That should be the real future of marketing.
Scala, Clojure, Haskell, OCaml, F# & Erlang Recruitment
November 2019 Kotlin Meetup
Full Stack Developer
Full Stack Developer Hybrid, Cambridge Salary: Up to £100,000 per annum + Up to £60k in equity Explore Group have partnered up with a rapidly growing internet publishing start-up who are passionate about delivering high-quality content to their readers. With a strong commitment to...
Senior Software Engineer
Senior Software Engineer Salary: £100,000 per annum Location: Cambridge, Hybrid (1 day a week in office) Overview: Are you a highly skilled and passionate software engineer looking for a new opportunity to make a significant impact in the world of technology? If you have a strong background...
Lead Android Engineer
Lead Android Mobile Developer - contract role - 12 months - £500-£650 per day (outside IR35) - Fully remote The Explore Group have partnered up with a leading scale up business working on a new exciting product deriving from another successful product from last year. We are looking for...
13 November 2019
- 6.30pm: Meet & greet, food and drinks.
- 7.00pm: Welcome to the Kotlin Meetup
- 7.05pm: Alexey Soshin - Design patterns with Kotlin
- 7.40pm: Chris Neugebauer - How we Kotlinised the Java Persistence API
- 8.35pm: Drinks & social at the Pub
How we Kotlinised the Java Persistence API
Kotlin is great on the server: you get a modern, more usable language, with access to 25 years of tried and tested libraries that solve a lot of common engineering problems. The downside is that most of those libraries were written with Java development in mind, so using them from Kotlin can feel weirder, and less comfortable than an API written with Kotlin in mind.
The Java Persistence API, made famous by Hibernate, is one such library: What object type will this query return? When is it safe to persist objects? How can you tell if you’re in a transaction? These are all questions that the JPA makes really hard to answer, but with a bit of work, can become really easy to figure out in Kotlin.
In this talk, we’ll look at the Java Persistence API, and how we’ve used Kotlin’s features to make it feel like a natural Kotlin tool. You’ll come away from this talk with ideas of how to make your favourite Java libraries work better with Kotlin.