UX ROI - Expert Talks

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UX ROI - Expert talks

28 March 2019

London

Added 02-Sep-2019

> Talk #1: “UX Design + Scrum: A Gentle Introduction and beyond...”
John Pagonis - UX Researcher @ Zanshin Labs

> Talk #2: "How do we measure our success and justify the investment to our stakeholders? How do we find time between the day-to-day issues and current development work to do strategic thinking and innovation?" - Gal Agmon - Digital Product Designer @ Usabilla

> Abstract Talk #1

Is it worth going fast to the wrong place? John will discuss the foundations of integrating UX into Scrum, the role of UX designers and how can Scrum work with UX design and research. The session will be highly interactive and fun!

Dr. John Pagonis is a senior UX researcher and software production coach. He helps organisations produce useful software and transform to agile ways of working. He has been in the software production business for more than 20 years and still enjoys it!

John assists organisations discover what they really ought to focus on by means of UX design and Scrum. His specialty lies with user research, agile transformations and the integration of UX design into agile software production. He has managed teams in enterprise and startup environments. He also likes to teach.

John has a PhD in machine learning and a keen interest in software development productivity, operating systems, virtual machines and software archaeology, which includes the design of legacy systems and the human aspects that underlie them. He likes working with humans as much as he likes technology.

> Abstract Talk #2:

Gal is a digital product designer originally from Israel and currently working and living in Amsterdam. She is a full-stack product designer, with a background in visual communication combined with design thinking and UX methodologies. Gal works on all stages of product design, from UX research and strategy to interaction design and UI designs.

At Usabilla, she works as a product designer in a multidisciplinary scrum team and also leads concept teams. She is future thinking in communication around design throughout the company.

As designers, our goal is to come up with the best user experiences possible, now and in the future. Therefore we might not care about ROI, at least not in the traditional sense. We are trained to think with empathy and spend time listening to our users, so how do we measure our success and justify the investment to our stakeholders? How do we find time between the day-to-day issues and current development work to do strategic thinking and innovation? We all know that companies that don’t innovate and don’t listen to their users don’t survive, but it is the UXer’s job to make sure we do so.

 

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