Women In Voice Talks: Arup Edition




Women in Voice Talks: Arup Edition

22 October 2019


Added 01-Jan-1970

Women in Voice London is back and this time we have teamed up with design agency Arup. There will be networking, nibbles, drinks and a fabulous speaker line-up to boot:

• "The Emerging Delight from Branded Voice Assistants and the Challenges Ahead." - Katie McMahon, Vice President & General Manager at SoundHound.

• Lisa Reeves, Design Principal at Barclays - talk title and details TBA.

• Kate Birtwistle, the UK Director at Send Me a Sample, joins us to talk about the world's first and only voice-activated product trial platform. Available on Alexa and Google Assistant, Send Me a Sample allows consumer goods brands to build product trial into any piece of marketing. Consumers see a brand's ad, and simply have to ask their voice assistant for a free sample. Opt-in data collection provides brands the opportunity to drive ongoing purchase and loyalty after the product is sampled in-home.

• "The Exploration of Voice Tech and Appropriate Applications for Arup." - Arina Fjodorova, UX Designer at Arup. Arina will touch on where voice originates from, the need and why it's important in software/hardware. She will also take us through inspirational use cases, predicting areas of future use and utilisation within Arup's areas of expertise (built environment, analytics tools, architecture and structural health monitoring).

It's going to be a good'un. Get the date in your diary folks!