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Job Overview

Senior Paid Search Executive in London, UK

  • Reference - BBBH28971
  • Permanent
  • £34,000 - £37,000 per annum

Senior Paid Media Executive - Global Education Provider - London - up to £37k



This an opportunity with global provider of education, that has been helping students achieve their goals for almost 100 years, through their direct partnerships with universities all over the world across every continent!

Their teams have grown and evolved with the digital age, to consist of large in-house teams across a number of channels. One of these includes their digital marketing channel where you'll work with other team members such as paid media, seo, content, crm, email, analytics

Due to internal growth, they need a senior paid search (paid media) executive to come in and take ownership over paid search and paid social campaigns across Google AdWords, Instagram, Facebook, Snapchat, and any new channels for international markets.

Responsibilities:

  • Creation of new campaigns and management of existing campaigns across paid search & paid social, doing so through account structure, keyword research & optimisation, ad text & image creation, landing page testing
  • a strong focus on customer acquisition & lead generation targets by working towards a CPA-model
  • working with country-specific local marketing manager to implement & optimise geo-specific paid search & paid social campaigns
  • consistently researching & analysing target audience and marketing trends
  • test & development of new campaigns on any emerging paid media channels
  • Reporting back to the Head of Marketing & wider teams on campaign performance through thorough analysis of data & traffic sources

Requirements:

  • At least 2 years' of specific paid search experience, running campaigns focused in ROI
  • Experience with any paid social campaigns is a bonus
  • Ability to pull data through Google Analaytics and put reports together using Excel
  • Ability to optimise campaigns on a regular basis to improve performance (through keyword analysis, keyword bidding,
  • Desirable criteria: Google qualifications, knowledge of synergy between paid & organic, experience managing international paid search campaigns

Benefits:

  • 25 days holiday + bank holidays
  • Discounts off various study courses incl. masters and degrees
  • Access to cash health plan
  • Childcare vouchers
  • Employee Assistance Programme
  • Life Assurance
  • Income protection insurance
  • Eyecare vouchers
  • Discounts at gyms across the country
  • Benefits portal with offers and discounts/cashback
  • International food days & family and friends day in the summer

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