The Mobile First and Always

The days when apps were just built for smartphones is over now and we have a plethora of connected TVs, IoT devices in our homes, location based services, augmented reality, small business, utility, AI embedded and payment apps.  All this means the app space looks like it’s going to be busy for a long while yet.  Google Play and the Apple App store both now have over 2 million apps each and Gartner predicts 268 billion app downloads this year.  It is even thought that 50% of small businesses will be looking to create a mobile app this year.

There has been healthy growth in the ‘mobile first mindset’ and an increasing number of companies are beginning to realise mobile is essential now and non-optional if they want to meet customer demands and remain competitive. 

Market trends indicate that the mobile app market will continue to generate increasing revenues in the coming years and some think the mobile app revolution is only really starting now.  Certainly, behaviour is constantly changing with users now spending on average 8 seconds instead of 12 seconds on an app since last year.  Mobile apps must now add significant value to attract a user’s attention.

As you may expect, demand for mobile developers has increased because of the number of apps on the market and the mobile app industry as a whole has exploded.  Both iOS and Android remain in demand and many companies now require experience in both platforms. 

There are a number of key trends happening for developers and you may well find yourself working on projects where you are: -

  • embedding AI into apps, possibly in the education and commerce areas where phones may even become personal tutors or shoppers for the end user
  • using Swift to help make apps more secure as security is a hot topic due to phones becoming wallets and payment systems
  • creating progressive web apps or instant apps where downloading is no longer necessary, nor browser dependent, leading to quicker and easier usage. In essence, we’re now seeing the blurring of lines between web content and apps but where the strength of the web is kept
  • helping retailers bridge the gap between online and actual shopping and enhancing their customers experience with your location based services
  • helping improve the IoT market connectivity by working on new UX advancements to join more devices together

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