Advertising and Marketing Strategies for Startups

What are the best ways to get the word out about your startup? Marketing technology gets more sophisticated by the month and opportunities for online and offline advertising always present themselves. The latter especially in NYC, where we’ve seen startups like Justworks, Away, and Oscar use offline techniques like subway ads to increase awareness for their brand.

Join us, along with entrepreneurs and experts, for stories, insights, advice, and ideas on advertising and marketing strategies for startups.

We’ll discuss

• Paid advertising strategies - offline and online
• Marketing tactics for email, social, etc
• Analyzing key metrics for campaigns like CLV, ROI, CPC, etc
• Identifying key customers and segments
• And much more!