15 - 16 April 2018
#DMWF Conference & Expo Global 2018 will equip you with the skills and knowledge you need to understand and address your future challenges across digital marketing and social media.
Presented in a series of inspirational keynotes and panel discussions delivered by the industry’s most disruptive thought-leaders, #DMWF features sessions covering; digital strategy, brand recognition, ecommerce, influencer marketing, content marketing, data, analytics, personalization, automation, virtual reality, artificial intelligence and mobile marketing across two conference tracks.
Session topics include;
• Examining the power of engagement; how visually-rich and interactive content is influencing consumers
• Beyond content marketing – storytelling to create an emotional response
• Understanding the value of diversity in marketing
• The power of the micro-influencer; building relationships and measuring success
• Social listening to understand what your customers really want
• Smart personalized content; connecting audiences with more of what they value
• How digital innovation will impact the path to purchase
• Optimising SEO for voice-powered search
• Examining the customer journey, how great UX impacts ROI
• Creating interactive experiences for the small screen – leveraging mobile, tablet, 360 & VR
• How artificial intelligence is transforming the way marketers can generate value