How to Design a B2B2C App

This session will cover the complexities of working with products across the physical and software arena. We'll be covering how ideas and concepts become reality, how a PM works cross-functionally with multiple teams to keep a project flowing and how a PM continues to iterate and improve upon products after they've made it to consumers' hands.

Main takeaways:
- How we managed 2 sets of expectations.
- How we conducted user research.
- What came out of it and what the results and solutions were.

Meet the Speaker: Kevin Forcet

Kevin Forcet is a Product Manager, Crowds & Integrations, at Conversocial in London. He has previously worked as Head of Social Media & Community at Dovetail Games. Kevin became a Product Manager and found that his wide range of skills was a perfect match for a career in product.