27 March 2019
To really create something new, you need to understand your USER first! And, that starts with EMPATHY!
Or to quote Oliver Delarue (CEO GHL)
“It is about them and for them. The closer the end-users’ needs are analyzed and answered, the more successful the adoption or purchase of a solution. You iterate until you get it right from a customer perspective. This the power of Human Centered Design.”
Understanding the user is key to the success of a Design Sprint. In this hands-on workshop, we will show you how to quickly empathise with a user, and bring those insights into the Design Sprint.