Postback 2018

Compelling content is at the foundation of Postback. Our goal is for the content to enlighten and empower the marketing community to act on and advance current and emerging trends. The mainstage will feature a diverse mix of unique marketing minds from across the globe, provoking you to think differently and start new conversations with your company and your peers. The content will range from the conceptual to the practical. There will be plenty of opportunities to engage in richer conversations in our breakout sessions.

To give you a flavor for what’s to come, you can expect that some of this year’s content themes will touch upon:

• Measuring and managing new media platforms
• Unlocking new mobile data
• Life beyond GDPR
• People-centric marketing
• Tackling mobile fraud
• Omni-channel