Event
19 March 2019
London
Added 01-Jan-1970
The lean mantra is “Build, Measure, Learn”. Whilst getting product into customers hands quickly is critical, spending a bit more time in the problem space can de-risk what you take to market. We’ll explore the use of JTBD for this purpose, how to overcome the barriers to using JTBD and the risks of jumping straight into the solution space.