4 September 2019
Robust data analysis underpins every business decision, public sector project and non-profit initiative. But data in its raw form often fails to convince crucial lay audiences – either due to its complexity, or due to suspicion and mistrust. And you can’t help guide the world in the right direction if you alienate key decision-makers or the public.
This talk, delivered by journalist and data visualization specialist Alan Rutter, will cover an audience-centered approach to visualizing data. It will introduce tried-and-tested techniques for communicating data-driven stories effectively to people from a broad range of backgrounds, and deal with some of the common problems that practitioners encounter.
Alan Rutter is the founder of consultancy Fire Plus Algebra, and is a specialist in communicating complex subjects through data visualisation, writing and design. He has worked as a journalist, product owner and trainer for brands and organisations including Guardian Masterclasses, WIRED, Time Out,the Home Office, the Biotechnology and Biological Sciences Research Council and Liverpool School of Tropical Medicine.