10 January 2018
What are the key challenges for marketers in the year ahead? How should you tackle them? Join your peers at this WARC Toolkit event to hear:
An overview of marketing trends for 2018
David Tiltman will highlight the challenges marketers need to be prepared for in the year ahead. He will explore the findings of a recent survey of over 600 marketing and advertising professionals which investigated what their concerns were for 2018.
The CX battleground
John Sills will walk through the good, the bad, and the ugly of customer experience, highlighting the importance of having a deep understanding of human emotions and behaviour. Find out how putting customer experience at the heart of your brand is the only way to long-term sustainable success.
Taking control of customer data
As the European Union's upcoming General Data Protection Regulation (GDPR) looms in 2018, John Mitchison will advise on what marketers need to be prioritising around their data management and how they can put that into action ahead of the May GDPR deadline.
Why voice is branding's new frontier - Case Study: Arsenal FC x Alexa
Voice technology, from smart speakers to virtual assistants, is opening a new interface through which brands and consumers will engage and communicate. Scott Abbott will set the scene with a look at five key insights behind voice behaviours and what they mean for brands. Kathryn Webb will then tell the story behind how integrating Arsenal with Amazon Alexa provided football fans with access to all things Arsenal through simple voice commands - a first amongst Premier League football clubs.