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Job Overview

Digital Marketing/Online Marketing Manager in Hertfordshire, UK

  • Reference - 36482/001
  • Permanent
  • £40,000 - £45,000 per annum

Digital Marketing/Online Marketing Manager - Beauty & Cosmetics

A fantastic opportunity to join a family-run, friendly and collaborative business within the beauty & cosmetics industry that is very well established.

As the Digital Marketing/Online Marketing Manager, you will be in charge of overseeing the execution of activity range of different channels (mentioned below), getting hands on when needed, but majority of the time setting out and delivering the digital marketing & ecommerce strategy, with activities being carried out by your team.

Responsibilities of the Digital Marketing Manager:

E-Commerce:

  • Management of B2C & B2B websites

  • Management of web development agency

  • Setting out overall website strategy

  • Management of existing and new product launches

Social Media:

  • Management of social media calendar

  • Regular analysis of social media campaigns, reporting on user engagement, traffic, etc

Search Marketing:

  • Oversee the creation of PPC campaigns in line with overall digital marketing strategy

  • Oversee keyword and bidding strategies

  • Management of SEO marketing, including content marketing, link building activities, search rankings and website structure

  • Ensure agency is setting SEO best practices

  • Identifying opportunities for growth across conversions & traffic

Team Management:

  • Managing a team of 3-4 people along with Head of Marketing

  • Ensuring you are setting the right KPIs for the team, and motivating them through appraisals

What it takes to join:

  • Experience in various digital & general marketing channel-mix (ecommerce, web, email social media, PPC, SEO)

  • Experience managing and developing a team

  • Ability to communicate to Senior Management the results of campaign activities

  • Results and sales driven background

  • Proven ability to measure against a number of KPIs and improve ROI

  • Experience within retail, beauty or cosmetics, or a strong interest in this sector

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