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Job Overview

Senior Web Analyst in London, UK

  • Reference - 38364/001
  • Permanent
  • £45,000 - £52,000 per annum

Senior Web Analyst - High Growth iGaming Business

An internationally established gaming business that is going through a period of high growth is looking for a Senior Web Analyst to join in a newly created role, working alongside the Head of Analytics on a new web analytics project from scratch.

This is an opportunity to implement your own activity and have something you can be proud of!

Other perks of the job:

  • Bonus on top of the basic salary

  • Great flexible working space, which includes chill out areas & a games zone

  • Highly sociable & fun office

Responsibilities:

  • Own the development of Google Analytics throughout the organisation

  • Ensure all results are documented, presented & communicated clearly to key stakeholders

  • Lead stakeholder training on Google Analytics across various levels

  • Integrate GA with other systems

  • Help implement Google Tag Manager (GTM) & be the point of contact for any issues

  • Recommend & implement relevant multivariate testing tools

  • Responsible for the full lifecycle of AB/multivariate testing from concept development to results analysis

  • Work closely with all brand teams to test customer journeys & site experiences

  • Analyse customer behaviour, conversion data & customer journeys through funnel analysis

  • Use web analytics to help identify current issues & strengths in order to optimise performance

  • Plan experiments that deliver influential results & insights.

  • Analyse & report on customer traffic, behaviour & engagement in order to guide decision making

What it takes to be part of the team:

  • Excellent understanding & application of Google Analytics, Google Tag Manager & Testing/Optimization tools

  • 3 years' experience of web & data analysis

  • Ability to be unbiased & objective when it comes to data analysis

  • Great at communicating data insights in a way stakeholders can clearly understand

  • English speaking

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