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Job Overview

VP Performance Marketing in London, UK

  • Reference - 37284/003
  • Permanent
  • £80,000 - £100,000 per annum

VP Performance Marketing (Paid Social, Mobile & App Marketing) - High Growth Dating App

About:

Launched in late 2015, the company are an innovative and growing business with multiple brands, aiming to serve a carefully selected demographic to provide the best possible relationship-driven experience.

As the VP of Performance Marketing, you will be tasked with leading a young, energetic team of 4-5 people that is eager to learn & succeed, whilst driving the growth of their revenue across multiple European territories. Currently at €12m revenue per annum, they are looking to hit €25m by next year so your role will be pivotal in their conquest.

It is a fantastic opportunity to join a business that is on the up, in one of the most competitive and growing industries globally!

Responsibilities of the VP Performance Marketing:

  • Build and execute our digital performance marketing roadmap for app-based products

  • Deliver strategic initiatives for growth along with the CMO & CEO

  • Manage & coach an enthusiastic team of 4-5 people

  • Management and allocation of a multi-million EUR marketing budget

  • Ensure the team is executing highly effective paid advertising campaigns (social, search, display & organic) and delivering against ROI-targets.

  • Management of global marketing initiatives & campaigns

  • Working alongside Product & Business Intelligence teams to carefully analysis and track data using various tools (Google Analytics & Amazon Redshift) and feed into campaigns

  • Analyse & audit the performance marketing functionality to continuously improve

  • Staying up to date with evolving media channels and digital trends in the dating space

  • Key role in transferring knowledge of paid media marketing techniques to the team and wider business

Requirements of VP Performance Marketing:

  • Background in managing highly complex paid media marketing campaigns (specifically paid social channels)

  • background in a acquisition for a mobile-first or app-based products (mobile games, dating apps, gaming/gambling, etc)

  • Extremely analytical and data-driven

  • Ability to set up mobile tracking measures

  • Experience of leading a team to deliver results measured against ROI

  • Expert knowledge & up to date in latest performance marketing trends

  • Ability to set out various strategies for specific target audience to deliver effective paid media campaigns

  • A real team leader that can motivate a team to learn & grow

  • Ability to work cross-functionally with multiple teams in the business

  • Able to present performance marketing results in top management meetings

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